Private Policies

Our Privacy Policy for Rental Customers

Protecting your privacy is nothing new for us. We recognize that you want to understand how personally identifiable data about you is being gathered and used. We also recognize that you want to be able to make knowledgeable choices about whether to limit the manner in which personally identifiable data about you is used. This Privacy Policy is our current corporate policy on these subjects.

We operate vehicle and construction and industrial equipment rental businesses and, on a more limited scale, retail vehicle sales and claims administration businesses. 

This Privacy Policy covers personally identifiable data collected from and about you — individuals who are customers and prospective customers of our rental businesses. "Personally identifiable data" means any data about an identified or identifiable individual that are recorded in any form. This Privacy Policy does not cover personally identifiable data that we collect from and about our employees.  It also does not cover personally identifiable data we collect from and about customers of our other businesses, including our car sales business. We have different corporate policies for those types of data. Further, this Privacy Policy does not cover aggregated data from which the personally identifiable characteristics have been removed. We retain the right to use aggregated data in any way that we feel advances our business interests.

We do not knowingly solicit personally identifiable data from persons under the age of 13 years.

In the ordinary course of our business, we gather personally identifiable data about you, including:

• Information you provide, such as your name, address(es), employer(s), employee identification number(s), telephone number(s), fax number(s), e-mail address(es), date and place of birth, driver's license number, passport number, credit card information, frequent flyer and other membership reward program information and affiliations with companies or associations;

• Information about your transactions with us, our affiliates or others, such as the locations, dates and times of your rental pickup and return, your arrival airlines and flight numbers and the rental charges you incur; and;

• Information we receive from consumer reporting agencies, such as your creditworthiness and credit history.

We and our agents use cookies to track customers and potential customers who visit our websites or receive our html-formatted commercial electronic mail messages (“html e-mail”), and to facilitate their use of services offered on our websites or in connection with html e-mail.  A “cookie” is a set of data that a web server stores on your computer that enables the server to recognize your computer.  Cookies enable websites to “remember” your entries as you move from page to page, or when you revisit the site from time to time using the same computer.  When used in conjunction with html e-mail, cookies help to “remember” your responses to such e-mail.  The data set that makes up a cookie will typically not have any meaning to anyone other than the party that placed the cookie.  A cookie cannot retrieve other data from your computer’s hard drive or pass on computer viruses.

Your browser or other software you install may permit you to restrict the use of session cookies, persistent cookies or all cookies.  If you elect not to permit the use of session cookies, you will not be able to use our websites or certain features of our html e-mail messages.  If you elect not to permit the use of persistent cookies only, you may still enjoy the full functionality of our websites and html e-mail; however, if you do so, you will need to re-enter some data when starting a new website session or opening (or re-opening) an html e-mail.

We maintain reasonable physical, electronic, and procedural safeguards to protect personally identifiable data about you from loss, misuse and unauthorized access, disclosure, alteration and destruction. As part of those precautions, we seek to protect personally identifiable data about you through technologies designed to safeguard the data during its transmission. We restrict access to personally identifiable data about you to those employees we determine need to know that information for us and our licensees to provide services to you. We also have adopted a policy under which employee misuse of personally identifiable data about you is treated as a serious offense for which disciplinary action may be taken. You should, however, be aware that there is no method of transmitting or storing data that is completely secure. Although their physical characteristics are different, postal mail, telephone calls, faxes and transmissions over the Internet all present possibilities of loss, misrouting, interception and misuse of the data being transmitted.

We make reasonable efforts to ensure that the personally identifiable data we have about you is as accurate, current and complete as necessary for the purposes for which we use that data.